Such lists began as a way for relatives to choose presents for young grandchildren or nieces and nephews. More than six in 10 included holiday wish lists on their websites last year, up from 57 percent in 2008 and 55 percent in 2007, according to the National Retail Federation. Losing that “sweet spot” hasn’t stopped retailers.
On the other hand, she said, “If someone knows me well enough to get me exactly what I want, without my having to tell them, well, that’s the sweet spot.” “If you think a Christmas gift is supposed to express thoughtfulness or care or consideration, then the Christmas registry idea is missing the boat,” said Barbara Kahn, a marketing professor at University of Pennsylvania’s Wharton School.Įconomists have said gift-giving is not efficient because people do not always get what they want, Kahn said. While it is culturally acceptable to register desired gifts for major life events to let newlyweds or new parents avoid the hassle of returns, some question its application to the holiday season, when giving is supposed to be better than receiving. Gomez, 29, is one of a growing number of Americans going online to share exactly what they want for the holidays, a new twist on traditional registries for weddings or baby showers.
“I said, ‘You know what? This would also make a great wish list.’” “It just clicked,” said Gomez, who added a selection of shoes, shirts and video games before posting his list online last week.
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